British Users Lose Interest to Facebook
Despite the fact that Mark Zuckerberg’s brainchild,
Facebook, remains the most popular social network in the world, the recent
report from tracking company SocialBakers reveals that more than 500,000
British users lost interest to the service over the last month.
Actually, the United Kingdom is the world’s 6th most active
user base for Facebook. However, the statistics says that usage declined by
almost 2% over Christmas. Industry experts point out that the drop in usage is
actually typical for the season, but the investors began to worry that the
social network is fast approaching its saturation point. Everyone knows that
Facebook was forced to go public, and its IPO wasn’t very successful. Since
then, the concern of the experts was that the unpredictability of Facebook’s
young CEO, coupled with a quandary over how it could effectively monetize its
huge user base, made Facebook’s over valued shares drop quickly. The company is
yet to go public on a plan to make it the sort of serious cash investors expect,
this is in spite of Facebook’s incredibly high valuation.
However, within
the last month, the tracking firm noticed a greater dip – overall, the common
drop was 2.88% of users. Although the United Kingdom wasn’t the only most
Facebook-friendly country to lose users over the festive period, other ten
countries showed a lesser decline: for instance, there has been a slight drop
in the United States (0.69% less users), along with Indonesia and Mexico, which
are also in the top 10. At the moment, the United States is Facebook’s largest
market, estimated at 167 million users. US market penetration there is
estimated at just under 54%, while in the United Kingdom it is 52.6%.
By: SaM
