‘Konfidence’
Fashion Brand To Be Outdoored In SOON
28th August 2012
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Ghanaian socialite and entrepreneur, Confidence Haugen
is due to launch her fashion accessories brand, ‘Konfidence’ in September. The
sexy entrepreneur, who has dazzled Ghanaians with her unique sense of style for
years, hinted of a possible fashion line after her exit from Big Brother
Amplified in 2011. According
to Confidence, the Konfidence label was founded on the ideals of designing a
sophisticated line of shoes, bags and accessories to meet the needs of a modern
and global woman. Whether it is rocking a tote bag to the office during the day
or a clutch bag with an evening wear for a formal dinner, there is something
for the ‘Konfidence’ woman.
“The brand takes inspiration from global current trends
illustrating the beauty of excellent craftsmanship and finishing. Konfidence
first collections boast of a palette of vibrant bold colours and touches of
African prints paying homage to her cultural roots. Trendy and Sophistication
defines the Konfidence Label for the free spirited, confident woman,” she
added. With its delicate golden butterfly logo, the
Konfidence label is designed to add colour, class and sparkle to every woman’s
wardrobe. Like the butterfly, colouful and free spirited, the Label draws
inspiration from the vibrant Ghanaian culture and scenic environment – a
cocktail of contemporary designs infused with Kente fabric and African print
from Ghana, carefully mixed with satin, crystals and other innovative materials
to give each piece a truly sophisticated edge.
Each piece tells its own story, identified by their
unique Ghanaian names. There are a variety of styles and colours that caters to
the corporate woman, the sophisticated woman, and the young fashion savvy. The
first collection that would be launched on September 9, focuses on key
accessories in both casual and occasional ranges for women, including shoes,
handbags and purses. However, the Konfidence label looks to grow into a
lifestyle brand that caters for both men and women accessories.
Credits: AmeyawDebrah.com
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